Trend Bible Pull-Outs: What will be trending in 2025 and how can you capitalise

Trend Bible Pull-Outs: What will be trending in 2025 and how can you capitalise

As consumer behaviours continue to shift in response to cultural, economic and environmental change, TrenBible's 2025 festive and celebration forecasts offer greeting card retailers invaluable insight into how to plan, curate and position their collections.

1. 'Humble Cheer' - The Ride of Thrifty Festivity

Driven by cost-of-living pressures and a longing for simplicity, Humble Cheer embraces frugality with warmth. Think farmhouse nostalgia, handmade décor, and slow-living aesthetics. For card and gift retailers, this trend signals a demand for:

Craft-inspired greeting cards: motifs like crocheted textures, patchwork and watercolour animals in festive attire.
Low-waste packaging and eco wrap: Recycled paper, reusable materials and rustic design elements will resonate with budget-conscious yet eco-aware shoppers.
DIY gifting accessories: Gift tags, mini kits and craft embellishments should be easy to use and delightfully nostalgic.

🧩 Insight: Agritourism's popularity is surging, even in urbanised nations like China, as rural values influence consumer preferences globally.

2. 'A Basic Affair' - Elevated Everyday Celebrations

Consumers are redefining what it means to celebrate. Simple Pleasures and intimate moments are front and centre in this trend.

Greeting card messaging should reflect this: "Butter you up", "Olive you", and other food puns meet hand-drawn illustrations and everyday scenes.
Stock 'thank-you' and 'thinking of you' cards that honour smaller, more frequent occasions - especially around food, home life and togetherness.
Create in-store merchandising moments based on laid-back tablescapes, food-inspired accessories and personal connection narratives

🧩 Key Opportunity: Paper garlands, culinary hampers and even themed home restaurant kits are emerging product areas.

3. Emotional Honesty & Male Connection

The industry is seeing a rising demand for emotionally intelligent cards - especially for difficult or nuanced moments. Cards that speak to authenticity, vulnerability and male emotional connection are still under-represented, yet trending upward.

Include non-traditional sentiments such as support during grief, breakups or career setbacks.
Stock casual or humourous cards that support expressions of male friendship - this is a growing market segment that needs new formats.

🧩 Insight: The male gifting and greetings market is still largely untapped and could present a key growth opportunity.

4. Eco-Abundant Celebrations - 'Our Wildest Selves'

Sustainability is no longer optional - it's a foundation. This trend celebrates bold, expressive and nature-connected lifestyles. Think plantable greeting cards, recycled papers and wildflower motifs.

Rewilding themes are influencing cards and gifting ranges. Offer products tied to seasonal, nature-based occasions, such as Earth Day, Solstice or Indigenous festivals.
Feature seed packs, botanical illustrations and earthy colours in both print design and displays

How Retailers Can Capitalise

💡 Plan early: Use this trend data to develop seasonal ranges months in advance. Align your ordering cycles to upcoming consumer moods.

💡 Diversify your displays: Segment by mood (nostalgic, earthy, minimalist, romantic) as much as by occasion.

💡 Create experience-led merchandising: Curate spaces in your store that reflect real-life celebration scenes—laid tables, cosy corners, or crafty setups.

💡 Prioritise sustainable, meaningful stock: Shoppers are actively seeking products with purpose and values—cards that connect, gifts that last, and decor that tells a story.

In Summary: Make Planning Effortless

With clear consumer direction from sources like TrendBible, retailers can stock smarter and market more meaningfully. From thrifty traditions to emotionally nuanced sends, 2025 will be a year of heartfelt, handcrafted and hopeful celebrations. Align now and you'll not only meet expectations - you'll exceed them.

Sources & References

TrendBible Festive Forecast 2025. TrendBible Ltd, 2024
TrendBible The Future of Celebration 2025. TrendBible Ltd, 2023
Market data cited within TrendBible publications (agribusiness growth, male gifting insights, rural tourism trends)
PANTONE® Colour Directions as featured in TrendBible digital resources