What We Stand For

Everything we do is built around helping our customers succeed.

Many of our customers have been with us for decades. We believe in building long-term partnerships by listening, adapting and continually investing in better products, better service and a better customer experience.

An Unrivalled Product Range
With more than 20,000 products across hundreds of trusted brands, you'll find everything from everyday best sellers to the latest seasonal trends, all in one place. We're constantly expanding our range to help your business stay ahead of customer demand.

Value You Can Trust
We believe great wholesale pricing should never come at the expense of quality. Our buying power and long standing supplier relationships allow us to offer excellent value across every category.

Service That Makes Business Easier
From same day dispatch on eligible online orders to knowledgeable teams in every branch, we work hard to make ordering simple, reliable and efficient. With no minimum online order value and multiple delivery options, we're built around the way modern businesses shop.

Built on Relationships
Many of our customers have been with us for decades. We believe in building long term partnerships by listening, adapting and continually investing in better products, better service and a better customer experience.

Our Story

Tiger Feet is the next chapter is a business that has been serving the wholesale trade for over 40 years.

In 2024, following the acquisition of Paul White Ltd and Tiger Feet Direct, Budget Greeting Cards rebranded as Tiger Feet. The new name reflects who we are today: a modern wholesale business offering far more than greeting cards, while retaining the heritage, expertise and trusted relationships we've built since 1984.

Although our name has changed, our commitment hasn't.

We're still focused on providing independent businesses with outstanding choice, competitive pricing and the dependable service they've come to expect.

Nationwide Coverage

Our headquarters are in Manchester, supported by seven cash & carry locations across the UK and Ireland in Belfast, Birmingham, Bradford, Dublin, Gateshead, Manchester and Nottingham. This nationwide network allows us to combine local service with the buying power and product range of a national wholesaler.