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Helping your customers plan the perfect pre-wedding celebration - whichever vibe they choose.
Hen parties have come a long way. From feather boas and L-plates to elegant wine tastings and spa retreats, the modern hen celebration isn't one-size-fits-all. Today's brides (and their best friends) are choosing hen parties that reflect their personalities - whether they lean fun and flashy or calm and classy.
As a gift, stationery or lifestyle retailer, understanding these different styles not only helps you curate better products, it also helps you connect with customers looking to plan something meaningful (or mischievious). So whether it's team champagne & chill or shots & sashes, here's to your go-to guide for supporting every kind of hen party with the right cards, gifts and accessories.
Think prosecco over pints and spa robes over stilettos. The classy hen party trend is all about style, elegance and connection.
Common themes:
Your product checklist:
In-store or online display idea:
Create a "Modern Bride" feature table - earthy tones, soft florals, glassware and handwritten style fonts. Think Pinterest worthy aesthetics with products to match.
Bold, cheeky and unapologetically fun, the traditional hen party still reigns supreme for many friendship groups. It's about letting loose, celebrating loudly and creating unforgettable stories.
Common themes:
Your product checklist:
In-store or online display idea:
Feature a "Party Essentials" stand with mix and match accessories, loud signage and ready made packs for bridesmaids in a hurry.
Many brides are combining elements of both worlds - an afternoon tea followed by a cheeky night out or a weekend getaway with a single evening of mayhem. That's why offering a bit of both styles will keep your range relevant and shoppable for all personalities.
Retail tip:
Group your products by vibe: "Classy Celebration" and "Big Night Out" bundles. Or help shoppers build their own vibe by mixing complementary items.
Planning a hen do can be stressful - especially when different tastes, budgets and ideas are involved. Your store can make it easier with ready to shop ranges, clear categories and helpful suggestions for cards, gifts, games and accessories.
So whether they're planning champagne in a countryside cottage or cocktails on the dancefloor, be the retailer that has everything covered.