Make the Most of Black Friday

Black Friday is one of the busiest shopping weekends of the year and a fantastic chance for party shops, event planners, florists, schools and cafes to maximise sales. At Tiger Feet, we know preparation is key. Whether you're planning your own promotions or simply stocking up to meet demand, here's how to make the most of this retail opportunity - complete with examples of our best-selling ranges. 

Plan Your Promotions in Advance

Shoppers expect deals and the businesses that prepare their offers early are the ones who stand out. Take your bestsellers and create promotions that are hard to resist. For example, bundles of Kalisan latex balloons in popular colours like rose gold, ivory and pastel blue are a proven hit. You could also spotlight foil balloons with seasonal themes such as stars, Christmas trees or 'Happy New Year' designs to attract early festive buyers.

Stock Up on Essentials

The simplest way to succeed on Black Friday is to have the right products ready to go. High-demand basics are always worth stocking in bulk:

• Latex balloons in core colours (black, white, gold, silver) - essential for balloon arches and displays.
• Balloon accessories like pumps, ribbon and weights.
• Plain tableware - cups, napkins and tablecloths in red, green and metallics sell strongly as customers prepare for Christmas parties.

By focusing on these staples, you'll be ready to supply both everyday party need and seasonal events. 

Highlight Seasonal Products

Black Friday leads directly into the holiday season, so seasonal lines should take centre stage. Some customer favourites include:

• Boxed Christmas cards such as traditional nativity or Santa designs - ideal for customers who want value and variety.
• Gift wrap and ribbon multipacks in gold, silver and festive prints - perfect for both retailers and cafe offering gift services.
• Festive partyware like Christmas paper plates, napkins with holly prints or seasonal bunting to help hosts decorate quickly.

By promoting these lines with Black Friday discounts, you'll meet immediate demand while increasing your chances of repeat purchases in December.

Create Bundles and Upsells

Bundles not only increase sales but also make shopping more convenient. For example:

• A balloon arch kit paired with matching latex balloons and a roll of ribbon can be sold as a complete solution.
• A Christmas party starter pack with tableware, banners and confetti provides everything hosts need in one purchase.
• Card and wrap bundles - think a pack of luxury Christmas cards with matching gift bags and ribbon - make upselling easy and attractive.

These are curated offers are especially appealing to time-pressed customers during Black Friday.

Promote Your Offers Early

Don't wait until Black Friday morning to announce your promotions. Use posters in-store and posts on social media to start building excitement. For example, a teaser like '20% Off All Baby Shower and Balloon Kits this Black Friday' can catch your customers' attention well before the weekend arrives. Retailers who highlight bestsellers like balloon garlands or Christmas boxed cards early tend to capture more sales. 

Think Beyond the Day Itself

Black Friday has grown into an extended shopping period that includes the weekend and Cyber Monday. Keep your promotions running for several days to maximise exposure. Seasonal items like gift bags, tissue paper multipacks and stationery sets are often impulse buys that sell throughout the week, so a longer promotion helps keep tills ringing. 

Final Thought

Black Friday isn't just about slashing prices - it's about stocking strategically, promoting the right ranges and offering bundles that make life easier for your customers. By focusing on core categories like balloons, partyware, Christmas cards, stationery and gift wrap, you'll be ready to meet demand and boost your sales. At Tiger Feet, we've got everything you need to stock up ahead of time - from everyday essentials to seasonal bestsellers. Make this Black Friday your best one yet by planning ahead, showcasing your strongest lines and giving your customers great reasons to shop with you.